Once set up, I immediately had a sinking feeling. On one side of me was Jeff Simpson, selling beautiful Photoshop prints; on the other was a woman producing custom watercolor caricatures. Although my ashcans and printed comps were proudly displayed, there was absolutely no interest; the crowds (and turnout was huge, with the event basically selling out and folk turned away) weren't there to purchase small press comics.
I slinked home in a funk, but Sunday morning decided to change my strategy. I displayed my portfolio and original artwork, and made some money with sketches and inked drawings. Sunday ended up a very positive experience, and I'm inspired to do future cons. The reality is that I was badly placed to sell my comic; for that, I would've had to be situated with other retailors, and I have a feeling I still would've been lost in the shuffle.
I think Sunday was extra special because I brought my daughter along (she even drew at the table) and I met Gail Simone (although what I babbled to her was almost gibberish).
In the end, I failed spectacularly in my goal to promote my ashcan and generate interest. Ultimately, the experience was rewarding and thought-provoking, and has helped me clarify some artistic goals. Despite the outcome, I'm not giving up on Sore Thumb Press; I simply have to find better ways to market myself and my product, and must accept that the process will take many small steps.
I've set a new goal for next year's convention: a completed first issue of one (or more) of my concepts. Onwards!